Our story


When it comes to the creation of physical products, Product Management is already an established discipline.

As early as the 1920s, large industrial companies were manufacturing products and defining, documenting and refining the processes that we use today.

Conversely, Digital Product Management is still in its amateur stages.

Many companies are still fumbling in the dark, the roles are shifting, theoretical foundations still in their infancy.

Product will be the new standard.

Tomorrow, all businesses will create digital products. Digital won’t be considered as a distribution channel or a nice-to-have. Product will be at the heart of companies’ strategy, and the Chief Product Officer on the board of all major companies.

Thiga shares the top of the cream of Product Management and Product Design.

For us, theory and practice go hand in hand. Always with humility and without losing our smiles, Thiga helps organisations gain product maturity by advising them, accompanying them with experienced Product Managers and training them.

Thiga is a team of generous experts who share their knowledge.

Thiga has been at the heart of the product community in France. Established in 2014, Thiga leads the community with Product Events (La Product Conf and LPCx), Product Books and the first French language blog dedicated to the Product. It has now opened branches in Spain and Australia and thrives in evangelising on Product there.

May 2014

Hugo Geissmann and Alexandre Irrmann-Tézé create Thiga.

December 2014

The 10th Thiguy joins the team.

May 2015

We publish our first book on Product Management.

June 2015

We co-organise the first La Product Conf.

July 2016

Thiga buys Akamis, a company specialised in Product Growth.

May 2017

We publish our second book, on Product Growth.

September 2017

We open our office in Sydney, Austalia !

June 2018

We publish our third book, on Product Oriented Organisations.

January 2019

We cross the Pyrenees and open an office in Madrid, Spain.

A few stats


Thiga is born!








People trained


Meet-up organisés