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Make technology a force for differentiation and positive impact

We empower European businesses by embedding a product mindset at the heart of their operations.
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We
upskill
inspire
advise
digital
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teams
people
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We support individuals through coaching and hands-on help, so they can connect business goals with customer needs, make informed decisions and deliver real results. Discover how we helped Accor
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We work alongside product teams to bring alignment, structure, and momentum—helping them refine their practices, focus on value, and build products that deliver meaningful outcomes. Read more about our work with Volvo
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We help leaders use technology to strengthen their business by clarifying vision and strategy, aligning teams, and shaping the right ways to govern, organize, and lead product at scale. Our story with Decathlon
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We empower individuals to grow their product skills and confidence through tailored learning experiences, setting them up for long-term success. See our extensive training catalogue
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We elevate product teams through customized training programs with Thiga Academy, ensuring they’re equipped to tackle today’s biggest challenges. Customize your training
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We prepare the next generation of product and tech executives with advanced training programs, developed with world-class partners like INSEAD. Learn more about our Product Leadership Programme
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We share practical ideas, useful content, and inspiring stories to help individuals grow in product and stay ahead in their field. Discover our articles and assets
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We energize product teams by building strong communities, hosting craft meetups as well as major events, and promoting thought leadership across Europe. Discover our events
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We challenge and elevate product leaders with fresh perspectives and bold ideas thanks to PMF, dedicated events and our media—helping them envision what’s possible and lead with clarity, conviction, and intent. Attend the Product Management Festival

Trusted by Digital Leaders

We've partnered with leading organizations to drive transformative change and deliver exceptional results.
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Accor
Operational Excellence

Scaling Design Operations to Enable Strategic Impact in a Product-Led Transformation
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Product Operating Model Implementation

Building and deploying a product-led operating model across digital & business teams to deliver better internal tools, faster
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Culture change & Leadership excellence

Product organization for hybrid Hardware & Software systems

AI Strategy & Acceleration

We help you to not only to define where AI can create the most value across your product portfolio, but also how to implement it effectively. From make-or-buy decisions to building internal alignment on an actionable roadmap, we guide your teams to prioritize the right initiatives and scale effectively.

AI for Operational Efficiency

We integrate AI into the everyday workflows of product, tech, and design teams to reduce friction and improve performance. From adopting AI copilots to reshaping rituals and team structures, we help you boost speed, quality, and collaboration across the board.

Craft AI Products

We support you in creating or enhancing digital products with AI, whether through new spin-offs or by adding smart features to existing products. Our approach combines business value exploration, prototyping, and close collaboration with data and ML teams.

AI-Driven Customer Experiences

We design user experiences that make AI intuitive, transparent, and genuinely helpful. From chat interfaces to explainable systems, we create human-centered interactions which users can trust and enjoy, in the knowledge that they've been validated through real-world testing.
40 +

billion dollars were invested in AI worldwide in 2025

Our AI Manifesto

We believe AI isn’t just a tool; it’s a transformational force reshaping how we build, deliver, and scale products. We are fully committed to lead this transformation with clarity, boldness and purpose.
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Our latest articles

Since 2014, Thiga supports the Product Community by sharing content and organizing events across Europe
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What makes us unique

We offer a unique combination of a deep product expertise, a hands-on approach and the strategic sharpness of top-tier consulting.
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Stay hungry, stay foolish

We believe curiosity and bold thinking fuel innovation. We encourage everyone in the Thicrew to explore new ideas, take thoughtful risks, and challenge the status quo, without being constrained by traditional norms.
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Pay it forward

Generosity is part of how we work and grow together. Since day one, we’ve valued the act of giving—our time, knowledge, or support—without the expectation of it being immediately reciprocated. 
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Do the right thing

Integrity is a non-negotiable. We act transparently and with purpose, making decisions that reflect our values—whether visible or not.

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Be among the best, not the rest

We strive for excellence in everything we do, setting high standards and continuously pushing boundaries.
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Join our team

We're always looking for passionate, curious, and collaborative people to help us and our clients build better products.
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