Craft AI Products
Design, build, and scale AI-powered products with a Product mindset at every stage.
200+
consultants on board
300+
companies advised
11000+
professionals trained
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200+
AI-driven Tech and Product experts on board, ready to drive your business and your teams forward.
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Why Thiga?
Thiga is a Product, Tech and AI consultancy. Our job: making sure the millions companies invest in technology translate into real business impact. Since 2014, our teams have been working with scale-ups and industry leaders on their Product and AI challenges, training their teams through Thiga Academy and sharing what we learn on Thiga Media.
Product Builders
A new breed of AI-augmented practitioners who ship from problem to production.
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Product Operating Model AI
Upgrade your Product Operating Model so your organization can capture what AI makes possible.
AI for Business Efficiency
Audit your workflows, automate what should be, and rebuild the ones that matter.
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Artificial Intelligence & Data
Improving delivery efficiency for product teams using a GenAI Agent
We designed and deployed AI agents across Club Med's Product & Tech teams, cutting content creation and documentation tasks from 3–5 days to half a day, with a multi-agent governance framework built to scale across the organization.
Product Craft & Operational Excellence
From Physical Product to Augmented Experience
We explored, structured, and scaled Decathlon's Digital Passport for bikes, from opportunity detection to international rollout. 700,000+ bikes equipped across 32 countries, with a dedicated team built to last.
Artificial Intelligence & Data
Turning AI into a Competitive Advantage at Merck
We scaled Merck's AI analytics platform for patient and caregiver insights, stabilized the GenAI solution, and accelerated report generation by 4–5x, turning complex clinical data into a strategic asset for R&D and Medical teams.
Organizational Transformation
Building a new European leader of the payment processing
We built the Product operating model for this next-generation European payment processor, aligning 400+ people across three payment domains and structuring Product x Tech collaboration to support 17 billion annual transactions by 2028.
Artificial Intelligence & Data
Our organization to accelerate GenAI deployment
We framed and prototyped GenAI conversational agents for operational teams, delivering two pilots in five weeks. One, a speech-to-speech avatar for site managers, is set for deployment across 700+ sites.
Organizational Transformation
Upskilling at scale to become a product-led organization
We helped a major European industrial group in the mobility sector upskill 1,000+ employees across 15 countries, shifting from IT-as-delivery to a Product-led organization.
Beyond AI, we cover the full Product spectrum.
Product Strategy, Design and Engineering. A decade of Product practice, and the technical depth to match.
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Embedded Product and Tech Experts
Elite product practitioners - From PMs, Designers or Tech Leads to interim CPOs - AI-augmented, operational from day one.
Product Experience & Design
Design Product experiences that stay coherent at scale. User research, UX Design, Design systems.
Business & Product Strategy
Define where to play, align teams, and execute with precision. From portfolio strategy to go-to-market.
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Tech & Architecture
Build the technical foundations your products need to scale, perform, and stay secure in production.
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AI-Augmented PM Training
Learn how to design your own assistants and agents, to increase your impact across the entire Product cycle.
AI-Augmented Product Designer Training
From research to delivery: integrating AI as a structural lever for Product Design practice.
Advanced Product Manager training
Learn how to build a roadmap by relying on the Product vision, strategic objectives, and product knowledge.
We help leaders structure their Product vision, AI strategy, Tech approach, and operating model. Strategic consulting with the hands-on depth to make recommendations actionable.
We embed Product and Tech experts at every level, from PMs, Designers and Tech Leads to interim CPOs and VPs. Whatever the gap, we fill it with elite practitioners who've seen enough contexts to be operational immediately.
Events
From La Product Conf - France's biggest Product event, 1,700+ attendees - to VIP dinners, breakfast sessions and 50+ meetups, we bring Product people together around the topics that matter : AI, Product strategy, Design, Organisation and craft.
BOOK
Product Oriented Organisations: a hands-on guide to building Product organisations that actually work, based on interviews with 30+ Heads of Product.
AI PRODUCT CANVAS
The essential questions every PM should ask before diving into AI, in one structured, actionable canvas.
Article
06 FEBRUARY 2026
Artificial Intelligence: Why the c(h)at didn't get TheFork's tongue
'We aren't ChatGPT'. This simple realization led TheFork to change its AI chatbot for an AI-powered single-shot search tool. Here is a look behind the scenes of a strategic pivot where UX and business results won out over the hype.