

“AI has reached its ‘no turning back’ moment”
AI isn’t coming. It’s here — and it’s changing everything. We’ve hit the tipping point: the moment when artificial intelligence stops being a futuristic promise and starts reshaping how we work, ...
We empower European businesses by embedding a product mindset at the heart of their operations.
We help you to not only to define where AI can create the most value across your product portfolio, but also how to implement it effectively. From make-or-buy decisions to building internal alignment on an actionable roadmap, we guide your teams to prioritize the right initiatives and scale effectively.
We integrate AI into the everyday workflows of product, tech, and design teams to reduce friction and improve performance. From adopting AI copilots to reshaping rituals and team structures, we help you boost speed, quality, and collaboration across the board.
We support you in creating or enhancing digital products with AI, whether through new spin-offs or by adding smart features to existing products. Our approach combines business value exploration, prototyping, and close collaboration with data and ML teams.
We design user experiences that make AI intuitive, transparent, and genuinely helpful. From chat interfaces to explainable systems, we create human-centered interactions which users can trust and enjoy, in the knowledge that they've been validated through real-world testing.
billion dollars were invested in AI worldwide in 2025
We believe AI isn’t just a tool; it’s a transformational force reshaping how we build, deliver, and scale products. We are fully committed to lead this transformation with clarity, boldness and purpose.
Since 2014, Thiga supports the Product Community by sharing content and organizing events across Europe
We offer a unique combination of a deep product expertise, a hands-on approach and the strategic sharpness of top-tier consulting.
We believe curiosity and bold thinking fuel innovation. We encourage everyone in the Thicrew to explore new ideas, take thoughtful risks, and challenge the status quo, without being constrained by traditional norms.
Generosity is part of how we work and grow together. Since day one, we’ve valued the act of giving—our time, knowledge, or support—without the expectation of it being immediately reciprocated.
Integrity is a non-negotiable. We act transparently and with purpose, making decisions that reflect our values—whether visible or not.
We strive for excellence in everything we do, setting high standards and continuously pushing boundaries.
We're always looking for passionate, curious, and collaborative people to help us and our clients build better products.
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